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How to Create and Market a Video-Based Online Course
Should you go with a marketplace or platform? When selling self-produced online learning courses, much depends on the size of your potential audience. The post How to Create and Market a Video-Based...
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The 2 Main Challenges Online Video Marketers Have With Facebook
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn't mean the platform is going to work perfectly every time. The post The 2 Main Challenges Online Video...
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Al Roker: Find the Right Platform for Your Brand’s Message
When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows. The post Al Roker: Find the Right Platform for Your...
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TwentyThree Creates a Centralized Video Marketing Platform
Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events. The post TwentyThree Creates a Centralized Video Marketing...
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The Two Essential Tools for Brand-Building With Video: Vimeo
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn't the answer. The post The Two Essential...
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Adobe Debuts TV Media Management for Online Video Ad Planning
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table. The post Adobe...
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Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison
Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers. The post Twitter Vs. Facebook...
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Facebook Shows First-Ever Decline With Teens and Tweens
Admit it, teens: You've turned away from Facebook because your parents (and even grandparents) are on it, right? It's hard to keep things private on the world's biggest social network. The post...
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App Install Survey Shows Video Ads Work Better Than TV Spots
When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on. The post App Install Survey...
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Wibbitz Video-Creation Platform Now Available to Brands
The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more. The post Wibbitz Video-Creation Platform Now Available to Brands...
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Original Digital Video Ad Budgets Show a 68% Increase: IAB
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video. The post Original Digital Video Ad Budgets Show a 68% Increase:...
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IGTV: A Guide to Brand Video Success for Publishers and Agencies
IGTV is the newest social platform around and it took off from day one. Learn what it is, how it's different, and how brands can use it to connect with followers. The post IGTV: A Guide to Brand Video...
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3 Tips From Facebook on Matching Video Ads With Viewers
There's no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer's mindset. The post 3 Tips From Facebook on Matching Video Ads...
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Multi-Platform Marketing: Does the Concept or Channel Come First?
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign. The post Multi-Platform Marketing: Does the Concept or Channel Come...
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Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach
With TotalTV for Advertisers' ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market. The post Dataxu Releases TotalTV for Advertisers,...
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